Pricing Justice
We want to see our customers treated fairly â itâs in our CPA DNA. Somewhere between learning debits and credits, independence, objectivity, and integrity seep into our subconcious. Iâm not quite sure how it happens, but I think itâs what leads to CPAâs being consistently ranked among the most trusted advisors, ahead of doctors, lawyers, and bankers. To be honest, itâs one of the things that attracted me to the profession.
That desire for upright honesty and fairness surfaces in a variety of different ways: the services we provide, the counsel we give, the interactions we have with third-parties on behalf of our customersâŠand, in our approach to pricing.
A Profession In Search of An Identity
What is a CPA?
WellâŠweâre the only ones licensed to perform financial statement audits. The federal government requires it for public companies, and the states issue the licenses. But is this what defines us? Is our identity basically defined by regulatory statute?
âBringing integrity to information.â Thatâs sorta what an auditor does â makes the financial information believable, adds credibility. And even if we donât perform audits, the public turns to us when it wants an honest opinion: when it needs to be objective and independent.
âMaking sense of a changing and complex world.â Thatâs what the CPA Vision Project proposes. I have very deep respect for the folks involved in the project, though this statement sorta leaves me wanting for more. âMaking sense of a changing and complex worldâ feels a little vague, and lacking in a sense of direction to me. I sorta feel like itâs a definition for being âhumanâ: weâre all just trying to make sense of the changing and complex world we live in. But what makes the CPA unique? What do they bring to the table that others donât?