Steve Major has a great podcast that’s part of his organization Pricing Power, and I was happy to join him to chat about value pricing, changing value propositions, technology’s impact on our psychology, and other topics in this interview.

Check out the audio embedded on the page for Episode 13, and/or subscribe to the podcast in iTunes or other podcatchers (additional links available on the episode page).

And definitely swing by Pricing Power’s website for services, resources, and insights on business models, measuring what matters, and the art of pricing.