It was great to spend some time with fellow VeraSage Fellow (say that ten times fast) Kirk Bowman on the podcast for his organization Art of Value. Our theme was “Making the Transition to Value Pricing” and we talked about things like what’s the first step when making the switch, what was easy/hard, what are some techniques to apply, resources to learn from, and more.

Check out the audio embedded on the page for Episode 70, and/or subscribe to the podcast in iTunes or other podcatchers (additional links available on the episode page).

And definitely recommend you check out Art of Value’s blog, podcast, Facebook page, events, and other resources to help equip and encourage on your journey to value pricing.