Was reminded of this Peter Drucker quote recently, from his book The Practice of Management.
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic marketing and innovation functions. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
And happened across this article tying it into design thinking & marketing personas.
(Bonus article on General Purpose Thinking (GPT) in a chatGPT World.)