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Adrian G. Simmons

Helping create strong entrepreneurs for what truly matters. /// Chief Creative Designer at ElementsCPA, Practicing Fellow at VeraSage Institute, Human on 🌎.
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    May 13, 2019 ∞

    How to Get Started with Value Pricing

    I was pleased be quoted and share value pricing tips in the April 2019 AICPA Journal of Accountancy newsletter. The article was put together by Liz Farr and also includes interviews with Ron Baker and Dominique Molina. It's a great compilation of ways to get the ball rolling and provides good insights into how it's worked out in practice.

    Check out the online version.

    Dec 13, 2017 ∞

    Referring link: The Role of the Entrepreneur

    Happy to announce my first post to the VeraSage blog, entitled: “The Role of the Entrepreneur”.

    My aim is to give courage to entrepreneurs ready to make business models changes that come from value pricing, by showing them the heritage and place of entrepreneurs in the human ecology.

    (Full post to appear on this blog in six months.)

    Jan 4, 2016 ∞

    Referring Link: Lab Experiment 2 Launched - Value Accounting Model

    After the successful completion of the first Thriveal Lab experiment, we were ready to launch #2 – one based on the hypothesis that “there is a more intuitive way to present financial results that requires less accounting knowledge by business owners, and more transparently reflects the financial performance of the entity.” This post on the Thriveal blog describes the background for the experiment, and solicits accounting firm owners for the Experimental Team.

    Alas, with changes to my schedule and to the Thriveal’s long-term strategy, we mutually decided to push pause on the experiment and mothball the Thriveal Lab for another day, proud of what we had created and its impact, perhaps to revisit at some time in the future. This experiment and The Experimental Framework are as relevant today, as they were in 2015, as accountants continue to search for ways to create new and better value for their customers.

    Jan 15, 2015 ∞

    Referring Link: Three Experiments to Try in 2015

    I announced the Thriveal Lab’s “3 Experiments to Try” for 2015, which included: (a) coffee coach each of your team members, (b) prototype your evolved business model, and (c) don’t send tax organizers to customers.

    For more details, related resources, and more, check out the original post on the Thriveal blog.

    Jan 5, 2015 ∞

    Referring Link: Experiment 1 Lab Report Released

    I’m happy and proud to release the official Lab Report for the first experiment conducted by the Thriveal Lab: Business Model Prototyping. In this post on the Thriveal blog, I announce the release, embed a video of webcast we had to release it to the profession, and provide a number of links to download your copy and also to continue the experiment using the tools of the Self-Experiment Initiative. A big day!

    Dec 17, 2014 ∞

    Referring Link: Become a Thriveal Lab Partner!

    As the Thriveal Lab gained steam and was concluding its first experiment, we reached out to continue to build our base of supporters who were organized in what we called Lab Partners (a nice high school reference). ;)

    In this post on the Thriveal blog, we reiterated the mission of the Lab, sounded the call for partners, and listed the special benefits they would receive.

    Jun 10, 2014 ∞

    Referring Link: Lab Experiment 1 - Business Model Prototyping

    Today I launched the inaugural experiment in the Thriveal Lab with the hypothesis that ‘there will be multiple successful business models for accounting firms of the future’. We discussed the premise and experiment framework, solicited experimental firms to participate, and thanked our founding Lab Partners for supporting the important work of the Lab.

    Check out the original post for more!

    Jun 2, 2014 ∞

    Referring link: The Phrase That Will Change Your Business's Future

    What is the ‘phrase that will change your business’s future?': “I’d like to try an experiment…let’s see if this works.”

    In this post on the Thriveal blog, I announced the Self-Experiment Initiative of the Thriveal Lab – a structured way accounting firm owners could think through and design an experiment, and then record their results to a central repository to be shared with other experimenters.

    Read more about the initiative and the surrounding tools and concepts in the original post.

    Feb 19, 2014 ∞

    Referring Link: Bunsen Burner Chat Recap

    On January 29 I hosted a “Bunsen Burner Chat” with accounting firm owners from different parts of the globe to talk about experimentation in the accounting industry as part of the Thriveal Lab.

    See the original post for highlights from the online gathering plus updates on the Thriveal Lab’s activities.

    Jan 22, 2014 ∞

    Referring Link: The Thriveal Lab - A Quick Sketch

    On December 10, 2013, Thriveal announced the creation of a laboratory for the accounting profession, and I headed up the effort as Director of the Lab.

    But what does that actually mean? In this posted hosted on the Thriveal blog, I present a short “sketch” video to share the inspiration for and operation of, the Thriveal Lab.

    Check out The Thriveal Lab - A Quick Sketch.

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