What is the ‘phrase that will change your business’s future?': “I’d like to try an experiment…let’s see if this works.”

In this post on the Thriveal blog, I announced the Self-Experiment Initiative of the Thriveal Lab – a structured way accounting firm owners could think through and design an experiment, and then record their results to a central repository to be shared with other experimenters.

Read more about the initiative and the surrounding tools and concepts in the original post.